unisteam.com — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | No | 27 | 15% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 12 | 6% |
| RUTUBE | Yes | 18 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 924 | 458 | interskol.ru · 45 960 | 20/62 |
| Publication rate | 0.32 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 16/29 |
| IR (by views) | 2.71% | 2.42% | spectexexpert.ru · 11.11% | 12/27 |
| LR (by views) | 2.67% | 2.15% | spectexexpert.ru · 11.11% | 10/26 |
| Total VK video views | 515 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 15/23 |
| Total VK video comments | 1 | 6 | agat-group.com · 426 | 9/9 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 12 | 10 | agat-group.com · 2 041 | 9/18 |
| Rutube videos | 218 | 98 | stankoinkom.ru · 1 159 | 5/19 |