upakov.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | No | 41 | 13% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | Yes | 11 | 3% |
| RUTUBE | No | 19 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , RUTUBE
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 289 | 547 | grace-california.ru · 28 461 | 56/94 |
| Publication rate | 0.21 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 24/39 |
| IR (by views) | 1.82% | 1.77% | stroygarant2.ru · 21.02% | 15/30 |
| LR (by views) | 1.82% | 1.56% | stroygarant2.ru · 19.00% | 14/29 |
| Total VK video views | 99 | 627 | oknakg.ru · 19 240 | 16/21 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 | 29 | satels-okno.ru · 3 671 | 11/11 |
| Publication rate | 0.18 posts/day | 0.23 / day | shanghaimsd.com · 0.32 / day | 3/4 |
| Dzen VR (median) | 100.00% | 51.09% | shanghaimsd.com · 1079.31% | 2/4 |