urbantiger.ru — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 389 | 57% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | No | 21 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | Yes | 47 | 7% |
| RUTUBE | No | 20 | 3% |
| Threads | No | 1 | 0% |
| Google Play | No | 31 | 5% |
| App Store | No | 20 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 081 | 3 920 | bellavka.ru · 1 008 394 | 141/377 |
| Publication rate | 0.43 posts/day | 0.46 / day | hawk.ru · 14.32 / day | 144/253 |
| IR (by views) | 0.50% | 1.38% | peachrich.com · 84.56% | 191/236 |
| LR (by views) | 0.48% | 1.28% | peachrich.com · 74.52% | 182/232 |
| Total VK video views | 1 585 | 3 081 | hawk.ru · 2 462 476 | 103/175 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 780 | 1 135 | hawk.ru · 282 000 | 52/280 |
| Publication rate | 0.67 posts/day | 1.02 / day | mazur-hall.ru · 208.79 / day | 155/223 |
| TG VR (median) | 11.26% | 19.62% | ispiria.ru · 212.50% | 172/222 |
| TG median views | 538 | 316 | hawk.ru · 43 100 | 78/222 |
| Telegram positive reactions share | 42.86% | 96.89% | aisedorashop.ru · 100.00% | 205/212 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 | 462 | latrenda.ru · 77 079 | 42/47 |
| Publication rate | 0.04 posts/day | 0.25 / day | dinomama.ru · 2.29 / day | 25/25 |
| Dzen VR (median) | 12.50% | 6.40% | bulakhwear.ru · 482.02% | 8/24 |