v-b.ru — comparison by category

Brand Overview

Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 951

Metrics ready for comparison 13

Platforms with data 4

Rank by platform count 44/952

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	438	46%
VK Video	No	5	1%
Telegram	Yes	238	25%
Odnoklassniki	Yes	27	3%
YouTube	No	28	3%
Dzen	Yes	83	9%
RUTUBE	No	69	7%
Google Play	No	33	3%
App Store	No	30	3%
RuStore	No	6	1%
AppGallery	No	5	1%

Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

6 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	31 346	2 250	khl.ru · 2 026 592	34/423
Publication rate	1.93 posts/day	0.43 / day	razborkin.ru · 71.43 / day	16/239
IR (by views)	5.94%	1.91%	naimix.ru · 161.67%	22/224
LR (by views)	5.20%	1.50%	biliard-expert.ru · 50.31%	21/222
Total VK video views	110 920	3 620	khl.ru · 14 280 953	8/140
Total VK video comments	129	4	khl.ru · 5 432	8/74

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	12 800	532	donatov.net · 574 000	12/230
Publication rate	3 posts/day	0.78 / day	khl.ru · 53.51 / day	26/169
TG VR (median)	9.41%	27.08%	extender24.ru · 122.70%	143/169
TG median views	1 205	226	khl.ru · 62 366	27/169
Telegram positive reactions share	32.50%	95.65%	arctland.moscow · 100.00%	155/155

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	26	11	tentorium.ru · 41	4/27

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	527	321	cvetok.shop · 249 078	29/83