v1.ru — comparison by category

Brand Overview

Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 184

Metrics ready for comparison 15

Platforms with data 4

Rank by platform count 7/185

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	64	35%
Telegram	Yes	33	18%
Odnoklassniki	Yes	4	2%
YouTube	No	2	1%
Dzen	No	7	4%
RUTUBE	No	7	4%
Google Play	Yes	7	4%
App Store	No	6	3%
RuStore	No	3	2%
AppGallery	No	3	2%

Common gaps: YouTube , Dzen , RUTUBE , App Store , RuStore , AppGallery

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	92 715	963	m.aliexpress.ru · 3 310 238	3/59
Publication rate	19.79 posts/day	0.34 / day	metronews.ru · 23.32 / day	2/28
IR (by views)	0.33%	1.71%	ahonline.ru · 36.90%	23/24
LR (by views)	0.21%	0.92%	ahonline.ru · 31.99%	23/24
Total VK video views	181 739	7 710	ahonline.ru · 621 303	2/13
Total VK video comments	234	20	v1.ru · 234	1/7

2 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
TG subs	138 000	517	v1.ru · 138 000	1/32
Publication rate	15 posts/day	0.58 / day	v1.ru · 15.00 / day	1/27
TG VR (median)	5.60%	34.58%	dev.2gis.ru · 122.45%	26/27
TG median views	7 730	197	m.aliexpress.ru · 13 969	3/27
Telegram positive reactions share	37.63%	94.87%	airmir.ru · 100.00%	23/23

0 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	3	27	yug.business-magazine.online · 44	5/5
OK likes (period)	2	19	moscow.netprint.ru · 37	4/4
OK comments (period)	1	4	sntclub.ru · 6	2/2

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Android installs	10 000	10 000	ggbt.ru · 1 000 000	6/8