vbr.ru — comparison by category

Brand Overview

Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 122

Metrics ready for comparison 19

Platforms with data 5

Rank by platform count 5/123

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	26	21%
Telegram	Yes	18	15%
Odnoklassniki	Yes	8	7%
YouTube	No	13	11%
Dzen	Yes	7	6%
RUTUBE	No	5	4%
Google Play	Yes	9	7%
App Store	No	6	5%
RuStore	No	6	5%
AppGallery	No	3	2%

Common gaps: YouTube , RUTUBE , App Store , RuStore , AppGallery

2 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	18 047	11 278	zvuk.com · 279 641	5/18
Publication rate	2.36 posts/day	0.43 / day	vbr.ru · 2.36 / day	1/13
IR (by views)	1.41%	1.10%	mywatershop.ru · 4.66%	6/13
LR (by views)	1.04%	0.92%	mywatershop.ru · 4.66%	5/13
Total VK video views	58	43	vbr.ru · 58	1/2

3 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	20 106	2 450	flowwow.com · 110 000	3/15
Publication rate	2.61 posts/day	1.32 / day	vkplay.ru · 12.00 / day	5/13
TG VR (median)	16.31%	20.19%	lazurit.com · 50.90%	9/13
IR (by views)	0.87%	2.50%	web-zaim.ru · 8.64%	11/13
TG median views	3 280	772	lazurit.com · 6 515	2/13
Telegram positive reactions share	51.75%	91.47%	supl.biz · 100.00%	12/13

2 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	36	10	vbr.ru · 36	1/8
Publication rate	1.29 posts/day	0.34 / day	vbr.ru · 1.29 / day	1/8
OK likes (period)	67	9	rosbank.ru · 4 266	3/8
OK comments (period)	63	63	rosbank.ru · 1 370	2/3
OK reposts (period)	14	10	rosbank.ru · 168	2/4

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Android installs	50 000	750 000	cian.ru · 10 000 000	10/10
Android rating	5	4.5	vbr.ru · 5	1/7
Android ratings count	485	128 899	cian.ru · 195 724	7/7