velesclub.ru — comparison by category
Benchmark scope: Фитнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 51% |
| VK Video | No | 2 | 3% |
| Telegram | Yes | 27 | 36% |
| YouTube | No | 3 | 4% |
| Dzen | No | 4 | 5% |
| RUTUBE | Yes | 2 | 3% |
| Google Play | No | 8 | 11% |
| App Store | No | 17 | 22% |
| RuStore | No | 8 | 11% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 34 042 | 2 994 | msk.alexfitness.ru · 262 497 | 9/38 |
| Publication rate | 0.93 posts/day | 0.62 / day | ddxfitness.ru · 2.39 / day | 12/28 |
| IR (by views) | 1.95% | 1.90% | vitaclub.ru · 7.48% | 11/27 |
| LR (by views) | 1.05% | 1.20% | vitaclub.ru · 7.48% | 14/26 |
| Total VK video views | 14 186 | 4 360 | ddxfitness.ru · 656 853 | 8/22 |
| Total VK video comments | 8 | 3 | ddxfitness.ru · 175 | 7/15 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 130 | 2 770 | ddxfitness.ru · 140 000 | 11/28 |
| Publication rate | 2.01 posts/day | 1.43 / day | ddxfitness.ru · 5.42 / day | 6/27 |
| TG VR (median) | 17.38% | 27.81% | promo.olimpikfit.com · 72.83% | 18/27 |
| TG median views | 544 | 738 | ddxfitness.ru · 14 900 | 19/27 |
| Telegram positive reactions share | 84.89% | 90.57% | boxbro.ru · 100.00% | 16/27 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 11 | 11 | svfitness.ru · 20 | 2/3 |
| Rutube videos | 6 | 118 | svfitness.ru · 278 | 3/3 |