verinson.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | Yes | 41 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 21 512 | 1 464 | ormatek.com · 117 937 | 7/64 |
| Publication rate | 1 post/day | 0.55 / day | senseville.ru · 1.21 / day | 4/34 |
| IR (by views) | 2.23% | 2.19% | энвио.рф · 22.44% | 15/31 |
| LR (by views) | 2.10% | 2.06% | amelistudio.com · 17.82% | 14/31 |
| Total VK video views | 22 255 | 1 748 | doncotton26.com · 37 802 | 3/22 |
| Total VK video comments | 3 | 4 | энвио.рф · 63 | 6/9 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 11 300 | 524 | verinson.ru · 11 300 | 1/41 |
| Publication rate | 0.76 posts/day | 0.57 / day | perina-peroni.ru · 3.11 / day | 15/33 |
| TG VR (median) | 10.53% | 24.77% | elitkaufen.ru · 134.19% | 28/33 |
| TG median views | 1 190 | 192 | morpheusbed.ru · 1 340 | 2/33 |
| Telegram positive reactions share | 87.90% | 98.73% | elbikstudio.ru · 100.00% | 26/30 |
Dzen
1 metrics are leading
Platform page
dzen.ru/id/613fad85dfe9032ced7540c2
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 822 | 214 | ormatek.com · 2 019 | 4/14 |
| Publication rate | 0.29 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 8/11 |
| Dzen VR (median) | 112.65% | 3.29% | verinson.ru · 112.65% | 1/8 |
| Dzen ER (median) | 0.43% | 0.15% | postelka37.com · 6.67% | 2/5 |
| IR (by views) | 0.46% | 2.52% | hozyindachi.ru · 11.11% | 5/6 |
| LR (by views) | 0.43% | 2.06% | postelka37.com · 10.96% | 4/5 |