vilatte.ru — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 389 | 57% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | No | 21 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | Yes | 47 | 7% |
| RUTUBE | Yes | 19 | 3% |
| Threads | No | 1 | 0% |
| Google Play | No | 31 | 5% |
| App Store | No | 20 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 24 634 | 3 920 | bellavka.ru · 1 008 394 | 66/377 |
| Publication rate | 0.5 posts/day | 0.46 / day | hawk.ru · 14.32 / day | 126/253 |
| IR (by views) | 6.38% | 1.38% | peachrich.com · 84.56% | 19/236 |
| LR (by views) | 3.26% | 1.28% | peachrich.com · 74.52% | 41/232 |
| Total VK video views | 3 081 | 3 081 | hawk.ru · 2 462 476 | 88/175 |
| Total VK video comments | 10 | 7 | elny.ru · 3 221 | 34/79 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 040 | 1 135 | hawk.ru · 282 000 | 75/280 |
| Publication rate | 0.5 posts/day | 1.02 / day | mazur-hall.ru · 208.79 / day | 182/223 |
| TG VR (median) | 47.70% | 19.62% | ispiria.ru · 212.50% | 37/222 |
| TG median views | 1 450 | 316 | hawk.ru · 43 100 | 30/222 |
| Telegram positive reactions share | 98.20% | 96.89% | aisedorashop.ru · 100.00% | 96/212 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 635 | 462 | latrenda.ru · 77 079 | 11/47 |
| Publication rate | 0.32 posts/day | 0.25 / day | dinomama.ru · 2.29 / day | 11/25 |
| Dzen VR (median) | 6.61% | 6.40% | bulakhwear.ru · 482.02% | 12/24 |
| Dzen ER (median) | 0.12% | 0.38% | bulakhwear.ru · 5.18% | 13/14 |
| IR (by views) | 1.24% | 3.47% | silverspoon.online · 200.00% | 16/21 |
| LR (by views) | 1.24% | 3.47% | silverspoon.online · 200.00% | 15/21 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 124 | 11 | vilatte.ru · 124 | 1/17 |
| Rutube videos | 50 | 46 | sportek.su · 525 | 9/20 |