voll.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | Yes | 85 | 11% |
| RUTUBE | Yes | 50 | 6% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 976 | 2 445 | monro24.ru · 893 673 | 214/400 |
| Publication rate | 0.11 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 212/245 |
| IR (by views) | 3.16% | 2.20% | keune.ru · 60.85% | 84/222 |
| LR (by views) | 3.16% | 1.82% | keune.ru · 57.32% | 70/217 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 225 | 661 | wildberries.ru · 541 000 | 159/216 |
| Publication rate | 1 post/day | 0.81 / day | milfey-shop.ru · 8.91 / day | 77/179 |
| TG VR (median) | 34.67% | 24.49% | ss78.ru · 133.33% | 60/177 |
| TG median views | 78 | 258 | wildberries.ru · 45 700 | 147/177 |
| Telegram positive reactions share | 100.00% | 98.31% | alcaplast.shop · 100.00% | 76/173 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 187 | 245 | xn--h1ahahaok.xn--p1ai · 34 432 | 50/85 |
RUTUBE
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 26 | 12 | xn--80afdp5b4b.xn--p1ai · 1 569 | 19/45 |
| Rutube videos | 73 | 104 | basslev.ru · 8 787 | 30/51 |
| Total views | 123 | 30 | pro100kolesa.ru · 325 | 4/12 |
| Publication rate | 6 videos/day | 1.00 / day | basslev.ru · 21.78 / day | 2/12 |
| VR (median) | 34.62% | 33.33% | pro100kolesa.ru · 250.00% | 5/11 |
| Like rate (median) | 14.58% | 7.28% | mavery.ru · 82.14% | 2/6 |