vseinstrumenti.ru — comparison by category
Benchmark scope: Продуктовый ритейл и доставка. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 96 | 57% |
| Telegram | Yes | 57 | 34% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | Yes | 5 | 3% |
| Dzen | No | 16 | 10% |
| RUTUBE | No | 8 | 5% |
| Google Play | Yes | 7 | 4% |
| App Store | No | 6 | 4% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , Dzen , RUTUBE , App Store , AppGallery
Metric comparison by platform
Telegram
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 900 | 744 | finuslugi.ru · 59 900 | 21/58 |
YouTube
1 metrics are leading
Platform page
youtube.com/user/VseInstrumentiRu
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 383 000 | 73 850 | imba.shop · 2 230 000 | 2/6 |
| Videos | 569 | 569 | imba.shop · 2 357 | 3/5 |
| Total views | 44 032 889 | 14 697 954 | imba.shop · 1 328 473 075 | 2/5 |
| VR (median) | 18.42% | 8.19% | vseinstrumenti.ru · 18.42% | 1/4 |
| Comment rate (median) | 0.01% | 0.17% | myekotort.ru · 0.36% | 3/3 |
Google Play
1 metrics are leading
Platform page
play.google.com/store/apps/details?id=com.notissimus.allinstruments.android
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 5 000 000 | 30 000 | around.organic · 10 000 000 | 2/8 |
| Android rating | 4.61 | 4.6 | vseinstrumenti.ru · 4.61 | 1/2 |
| Android ratings count | 161 024 | 434 368 | around.organic · 707 712 | 2/2 |