vtb-arena.com — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 43 025 | 1 853 | sberbank.ru · 3 319 526 | 18/118 |
| Publication rate | 1.68 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 5/76 |
| IR (by views) | 0.58% | 1.43% | faktoria-print.ru · 45.78% | 52/72 |
| LR (by views) | 0.53% | 1.16% | faktoria-print.ru · 45.78% | 52/70 |
| Total VK video views | 16 769 | 4 036 | sberbank.ru · 2 061 735 | 10/44 |
| Total VK video comments | 1 | 6 | partners.tinkoff.ru · 1 067 | 22/23 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 920 | 1 290 | vtb.ru · 458 000 | 23/81 |
| Publication rate | 3.44 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 5/64 |
| TG VR (median) | 6.72% | 27.10% | cartelye.ru · 136.97% | 62/64 |
| IR (by views) | 2.45% | 1.59% | aromamancy.ru · 17.86% | 19/60 |
| TG median views | 398 | 644 | vtb.ru · 163 000 | 39/64 |
| Telegram positive reactions share | 32.69% | 92.49% | beregsol.ru · 100.00% | 58/59 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 595 | 648 | banki.ru · 219 668 | 13/33 |
| Publication rate | 0.07 posts/day | 0.14 / day | sravni.ru · 7.11 / day | 16/16 |
| Dzen VR (median) | 0.72% | 0.72% | hyggeland.ru · 308.24% | 8/15 |
| Dzen ER (median) | 0.06% | 0.17% | gdpquadrat.com · 1.61% | 4/5 |
| IR (by views) | 8.70% | 3.32% | gdpquadrat.com · 100.00% | 3/14 |
| LR (by views) | 8.70% | 3.17% | gdpquadrat.com · 100.00% | 3/14 |