vtb.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | Yes | 18 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | Yes | 19 | 5% |
| AppGallery | Yes | 14 | 4% |
Common gaps: YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 808 237 | 1 853 | sberbank.ru · 3 319 526 | 3/118 |
| Publication rate | 1.11 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 10/76 |
| IR (by views) | 0.03% | 1.43% | faktoria-print.ru · 45.78% | 68/72 |
| LR (by views) | 0.02% | 1.16% | faktoria-print.ru · 45.78% | 68/70 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 458 000 | 1 290 | vtb.ru · 458 000 | 1/81 |
| Publication rate | 1.14 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 23/64 |
| TG VR (median) | 35.59% | 27.10% | cartelye.ru · 136.97% | 22/64 |
| IR (by views) | 1.08% | 1.17% | pizzasushiwok.ru · 6.95% | 9/16 |
| TG median views | 163 000 | 644 | vtb.ru · 163 000 | 1/64 |
| Telegram positive reactions share | 52.00% | 92.49% | beregsol.ru · 100.00% | 56/59 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 32 | 14 | sberbank.com · 37 | 3/17 |
| Publication rate | 1.14 posts/day | 0.68 / day | vtb.ru · 1.14 / day | 1/4 |
| OK likes (period) | 1 952 | 44 | partners.tinkoff.ru · 4 269 | 5/15 |
| OK comments (period) | 568 | 310 | partners.tinkoff.ru · 1 375 | 4/9 |
| OK reposts (period) | 122 | 21 | partners.tinkoff.ru · 161 | 4/12 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 17 315 | 648 | banki.ru · 219 668 | 7/33 |
| Publication rate | 0.25 posts/day | 0.14 / day | sravni.ru · 7.11 / day | 7/16 |
| Dzen VR (median) | 1.11% | 0.92% | hyggeland.ru · 308.24% | 7/14 |
| Dzen ER (median) | 0.02% | 0.17% | gdpquadrat.com · 1.61% | 5/5 |
| IR (by views) | 2.14% | 3.32% | gdpquadrat.com · 100.00% | 9/14 |
| LR (by views) | 1.65% | 3.17% | gdpquadrat.com · 100.00% | 9/14 |
RuStore
3 of 3 above median
Platform page
rustore.ru/catalog/app/ru.vtb24.mobilebanking.android
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 30 000 000 | 90 000 | online.vtb.ru · 30 000 000 | 2/19 |
| Rating | 4.73 | 4.35 | qrpoint.ru · 5 | 5/19 |
| Ratings | 2 916 784 | 981 | online.vtb.ru · 2 916 787 | 2/19 |
AppGallery
1 of 2 above median
Platform page
appgallery.huawei.com/app/C102312137
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 151 558 905 | 1 874 947 | tinkoff.ru · 156 921 626 | 3/15 |
| Rating | 4.8 | 5 | tbank.ru · 5 | 3/3 |