web-zaim.ru — comparison by category
Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 26 | 21% |
| Telegram | Yes | 18 | 15% |
| Odnoklassniki | Yes | 8 | 7% |
| YouTube | No | 13 | 11% |
| Dzen | No | 8 | 7% |
| RUTUBE | No | 5 | 4% |
| Google Play | No | 10 | 8% |
| App Store | No | 6 | 5% |
| RuStore | No | 6 | 5% |
| AppGallery | No | 3 | 2% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 28 279 | 11 278 | zvuk.com · 279 641 | 4/18 |
| Publication rate | 0.39 posts/day | 0.43 / day | vbr.ru · 2.36 / day | 8/13 |
| IR (by views) | 2.09% | 1.10% | mywatershop.ru · 4.66% | 4/13 |
| LR (by views) | 1.81% | 0.92% | mywatershop.ru · 4.66% | 3/13 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 200 | 2 450 | flowwow.com · 110 000 | 6/15 |
| Publication rate | 0.57 posts/day | 1.32 / day | vkplay.ru · 12.00 / day | 11/13 |
| TG VR (median) | 44.84% | 20.19% | lazurit.com · 50.90% | 2/13 |
| IR (by views) | 8.64% | 2.50% | web-zaim.ru · 8.64% | 1/13 |
| TG median views | 1 435 | 772 | lazurit.com · 6 515 | 5/13 |
| Telegram positive reactions share | 89.72% | 91.47% | supl.biz · 100.00% | 9/13 |
Odnoklassniki
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 9 | 10 | vbr.ru · 36 | 6/8 |
| Publication rate | 0.32 posts/day | 0.34 / day | vbr.ru · 1.29 / day | 6/8 |
| OK likes (period) | 9 | 9 | rosbank.ru · 4 266 | 5/8 |
| OK reposts (period) | 6 | 10 | rosbank.ru · 168 | 3/4 |