wellness-respace.ru — comparison by category

Brand Overview

Benchmark scope: Фитнес. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 76

Metrics ready for comparison 16

Platforms with data 4

Rank by platform count 13/77

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	39	51%
VK Video	No	2	3%
Telegram	Yes	27	36%
YouTube	No	3	4%
Dzen	Yes	3	4%
RUTUBE	Yes	2	3%
Google Play	No	8	11%
App Store	No	17	22%
RuStore	No	8	11%
AppGallery	No	1	1%

Common gaps: VK Video , YouTube , Google Play , App Store , RuStore , AppGallery

2 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	62	2 994	msk.alexfitness.ru · 262 497	36/38
Publication rate	0.18 posts/day	0.62 / day	ddxfitness.ru · 2.39 / day	25/28
IR (by views)	5.07%	1.90%	vitaclub.ru · 7.48%	2/27
LR (by views)	2.17%	1.20%	vitaclub.ru · 7.48%	6/26
Total VK video views	140	4 360	ddxfitness.ru · 656 853	21/22
Total VK video comments	1	3	ddxfitness.ru · 175	15/15

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 584	2 770	ddxfitness.ru · 140 000	18/28
Publication rate	3.88 posts/day	1.43 / day	ddxfitness.ru · 5.42 / day	3/27
TG VR (median)	17.87%	27.81%	promo.olimpikfit.com · 72.83%	17/27
TG median views	283	738	ddxfitness.ru · 14 900	23/27
Telegram positive reactions share	91.77%	90.57%	boxbro.ru · 100.00%	12/27

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	1 375	1 044	ddxfitness.ru · 13 655	2/4
Publication rate	0.18 posts/day	0.18 / day	ddxfitness.ru · 0.82 / day	3/4
Dzen VR (median)	0.07%	3.24%	encorefitness.ru · 60.08%	4/4

1 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	3	11	svfitness.ru · 20	3/3
Rutube videos	118	118	svfitness.ru · 278	2/3