whitewill.ru — comparison by category
Benchmark scope: Агрегаторы недвижимости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 12 | 15% |
| Telegram | Yes | 14 | 18% |
| Odnoklassniki | No | 3 | 4% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 5 | 6% |
| RUTUBE | No | 2 | 2% |
| Google Play | No | 2 | 2% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 554 | 4 561 | realty.ya.ru · 84 093 | 4/12 |
| Publication rate | 0.39 posts/day | 0.61 / day | domclick.ru · 4.89 / day | 6/9 |
| IR (by views) | 0.50% | 0.87% | income-mersin.com · 20.69% | 6/9 |
| LR (by views) | 0.40% | 0.72% | income-mersin.com · 20.16% | 6/9 |
| Total VK video views | 5 | 2 487 | domclick.ru · 499 240 | 7/7 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 26 800 | 1 240 | domclick.ru · 179 000 | 2/13 |
| Publication rate | 2.06 posts/day | 1.22 / day | domclick.ru · 6.17 / day | 4/10 |
| TG VR (median) | 3.58% | 28.62% | katuar.ru · 84.67% | 10/10 |
| TG median views | 960 | 620 | domclick.ru · 7 335 | 4/10 |
| Telegram positive reactions share | 100.00% | 92.63% | whitewill.ru · 100.00% | 1/10 |
Dzen
1 of 3 above median
Platform page
zen.yandex.ru/id/5af990a8a815f1cf75719c6a
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 346 | 3 811 | realty.ya.ru · 48 168 | 4/6 |
| Publication rate | 0.36 posts/day | 1.38 / day | domclick.ru · 3.36 / day | 3/4 |
| Dzen VR (median) | 0.09% | 0.07% | katuar.ru · 2.28% | 2/4 |