wildberries.ru — brand overview

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wildberries.ru. Comparable platforms: 7 of 8.

Analysis type: by brand Period: last 28 days Updated: 01.05.2026 01:18 Косметика и бьюти-ритейл

Official links

Site · wildberries.ru VK · vk.com/wildberries_shop Telegram · t.me/wildberriesru_official Odnoklassniki · ok.ru/group/50850121318591 Max · max.ru/wildberriesru_official RuStore · rustore.ru/catalog/app/com.wildberries.ru App Store · apps.apple.com/ru/app/id597880187 Google Play · play.google.com/store/apps/details?id=com.wildberries.ru
Platforms with data 8
Official links 8
Brands in category 15
Metrics ready for comparison 19

Position in category

By category Open benchmarks

Strongest signals

Platform Metric Value Rank
Google Play Android installs 100 000 000 1/7
Odnoklassniki OK comments (period) 1 149 1/4
Odnoklassniki OK likes (period) 1 649 1/4

Needs attention

Platform Metric Value Status
VK IR (by views) 0.73% Below median
VK LR (by views) 0.43% Below median
Telegram IR (by views) 0.37% Below median

Platforms and metrics

VK

2 metrics are leading Metrics available

vk.com/wildberries_shop

VK subscribers
1 103 194
Publication rate
6 posts/day
IR (by views)
0.73%
LR (by views)
0.43%

Telegram

3 metrics are leading Metrics available

t.me/wildberriesru_official

TG subs
528 733
Publication rate
11.72 posts/day
TG VR (median)
6.47%
IR (by views)
0.37%
TG median views
34 228
Telegram positive reactions share
91.11%

Odnoklassniki

4 metrics are leading Metrics available

ok.ru/group/50850121318591

OK posts (period)
46
Publication rate
1.64 posts/day
OK likes (period)
1 649
OK comments (period)
1 149
OK reposts (period)
172

Max

Metrics available

max.ru/wildberriesru_official

Subscribers
294 055
Posts (period)
120
Publication rate
4.29 posts/day
Views (period)
54 332 621
VR (med.)
147.48%
LR (by views)
0.25%

Compare with competitor

Open compare workspace
микрос.рф · 6 shared platforms batel.ru · 6 shared platforms malt.ru · 6 shared platforms gbcvet.ru · 5 shared platforms industriyakrasoty.ru · 5 shared platforms
Next step

Compare VK with a competitor

IR (by views) on VK needs attention right now. Comparing with микрос.рф will show whether this is a local dip or a market gap.

Below median
Compare

Why this tip: VK, IR (by views), Below median, current value 0.73%.