wildberries.ru — comparison by category

Brand Overview

Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 774

Metrics ready for comparison 15

Platforms with data 6

Rank by platform count 3/775

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	408	53%
VK Video	No	2	0%
Telegram	Yes	220	28%
Odnoklassniki	Yes	14	2%
YouTube	No	15	2%
Dzen	No	86	11%
RUTUBE	No	51	7%
Google Play	Yes	16	2%
App Store	Yes	9	1%
RuStore	Yes	7	1%
AppGallery	No	2	0%

Common gaps: VK Video , YouTube , Dzen , RUTUBE , AppGallery

2 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
TG subs	541 000	661	wildberries.ru · 541 000	1/216
Publication rate	5.03 posts/day	0.81 / day	milfey-shop.ru · 8.91 / day	6/179
TG VR (median)	8.45%	24.49%	ss78.ru · 133.33%	159/177
TG median views	45 700	258	wildberries.ru · 45 700	1/177
Telegram positive reactions share	84.11%	98.31%	alcaplast.shop · 100.00%	138/173

3 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	39	12	batel.ru · 43	3/14
OK likes (period)	90	10	monro24.ru · 357	3/12
OK comments (period)	4	8	ledtehnology.ru · 19	3/4
OK reposts (period)	2	2	ledtehnology.ru · 42	4/6

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Android installs	100 000 000	1 000	wildberries.ru · 100 000 000	1/17

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rating	4.9	4.65	batel.ru · 5	4/10
Ratings	5 974 274	9	wildberries.ru · 5 974 274	1/10

2 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Installs	13 000 000	686	wildberries.ru · 13 000 000	1/8
Rating	4.81	4.5	voda-centr.ru · 5	2/5
Ratings	440 714	4	wildberries.ru · 440 714	1/5