wink.ru — comparison by category
Benchmark scope: Кино и стриминг. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 33% |
| Telegram | Yes | 35 | 29% |
| Odnoklassniki | No | 7 | 6% |
| YouTube | Yes | 4 | 3% |
| Dzen | Yes | 8 | 7% |
| RUTUBE | No | 7 | 6% |
| Google Play | No | 5 | 4% |
| App Store | No | 4 | 3% |
| RuStore | No | 3 | 3% |
| AppGallery | No | 2 | 2% |
Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 386 305 | 4 824 | wink.ru · 386 305 | 1/33 |
| Publication rate | 3.36 posts/day | 0.61 / day | wink.ru · 3.36 / day | 1/26 |
| IR (by views) | 1.02% | 2.03% | promo.viju.ru · 48.27% | 20/25 |
| LR (by views) | 0.88% | 1.85% | promo.viju.ru · 30.93% | 20/25 |
| Total VK video views | 6 256 865 | 3 418 | wink.ru · 6 256 865 | 1/17 |
| Total VK video comments | 138 | 10 | park-riviera.ru · 344 | 2/11 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 74 219 | 1 140 | kinopoisk.ru · 853 000 | 3/35 |
| Publication rate | 11.12 posts/day | 0.81 / day | wink.ru · 11.12 / day | 1/29 |
| TG VR (median) | 14.73% | 24.20% | xn--80aacod7bknvc.xn--p1ai · 87.56% | 21/29 |
| IR (by views) | 1.06% | 1.59% | 7-raduga.ru · 4.59% | 8/9 |
| TG median views | 10 932 | 386 | kinopoisk.ru · 31 500 | 3/29 |
| Telegram positive reactions share | 80.50% | 91.12% | divinare.ru · 100.00% | 21/28 |
Dzen
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 39 698 | 12 811 | kinopoisk.ru · 375 836 | 4/9 |
| Publication rate | 0.71 posts/day | 0.71 / day | ivi.ru · 6.96 / day | 3/5 |
| Dzen VR (median) | 0.02% | 0.20% | okko.tv · 102.36% | 5/5 |
| IR (by views) | 4.02% | 2.30% | kinopoisk.ru · 4.49% | 2/5 |
| LR (by views) | 3.75% | 2.18% | kinopoisk.ru · 4.01% | 2/5 |