woodhead.ru — comparison by category

Brand Overview

Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 583

Metrics ready for comparison 15

Platforms with data 4

Rank by platform count 17/584

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	193	33%
VK Video	No	2	0%
Telegram	No	95	16%
Odnoklassniki	No	13	2%
YouTube	Yes	12	2%
Dzen	Yes	39	7%
RUTUBE	Yes	35	6%
Google Play	No	9	2%
App Store	No	5	1%
RuStore	No	5	1%
AppGallery	No	2	0%

Common gaps: VK Video , Telegram , Odnoklassniki , Google Play , App Store , RuStore , AppGallery

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	7 402	651	new.claustrophobia.com · 60 035	25/186

5 of 7 above median Platform page

Metric	Current	Median	Leader	Rank
YT subs	986	279	lobas.su · 27 000	4/10
Videos	88	97	moscow.petrovich.ru · 1 157	6/10
Total views	531 230	107 110	moscow.petrovich.ru · 33 124 648	3/10
Publication rate	1 video/day	0.89 / day	krepegi.com · 1.00 / day	2/4
VR (median)	106.80%	12.34%	krepegi.com · 106.80%	2/5
Like rate (median)	0.47%	0.58%	incitystroy.ru · 1.35%	4/4
Comment rate (median)	0.19%	0.19%	krepegi.com · 0.19%	2/2

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	167	189	moscow.petrovich.ru · 15 197	21/39
Publication rate	0.29 posts/day	0.36 / day	braersnab.ru · 0.93 / day	15/21
Dzen VR (median)	4.19%	4.54%	stroy-resurs.ru · 33.33%	10/18
IR (by views)	1.59%	0.95%	stroy-resurs.ru · 550.00%	5/13
LR (by views)	1.59%	0.84%	stroy-resurs.ru · 525.00%	5/13

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	2	7	grandline.ru · 1 095	31/32
Rutube videos	48	62	grandline.ru · 633	21/35