woodhead.ru — comparison by category

Brand Overview

Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 583
Metrics ready for comparison 15
Platforms with data 4
Rank by platform count 17/584

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 193 33%
VK Video No 2 0%
Telegram No 95 16%
Odnoklassniki No 13 2%
YouTube Yes 12 2%
Dzen Yes 39 7%
RUTUBE Yes 35 6%
Google Play No 9 2%
App Store No 5 1%
RuStore No 5 1%
AppGallery No 2 0%

Common gaps: VK Video , Telegram , Odnoklassniki , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

1 of 1 above median Platform page

vk.com/woodhead1

Metric Current Median Leader Rank
VK subscribers 7 402 651 new.claustrophobia.com · 60 035 25/186

YouTube

5 of 7 above median Platform page

youtube.com/channel/UCIeh_ULegHt-2GT-y6eD7fQ

Metric Current Median Leader Rank
YT subs 986 279 lobas.su · 27 000 4/10
Videos 88 97 moscow.petrovich.ru · 1 157 6/10
Total views 531 230 107 110 moscow.petrovich.ru · 33 124 648 3/10
Publication rate 1 video/day 0.89 / day krepegi.com · 1.00 / day 2/4
VR (median) 106.80% 12.34% krepegi.com · 106.80% 2/5
Like rate (median) 0.47% 0.58% incitystroy.ru · 1.35% 4/4
Comment rate (median) 0.19% 0.19% krepegi.com · 0.19% 2/2

Dzen

2 of 5 above median Platform page

dzen.ru/woodhead

Metric Current Median Leader Rank
Dzen subs 167 189 moscow.petrovich.ru · 15 197 21/39
Publication rate 0.29 posts/day 0.36 / day braersnab.ru · 0.93 / day 15/21
Dzen VR (median) 4.19% 4.54% stroy-resurs.ru · 33.33% 10/18
IR (by views) 1.59% 0.95% stroy-resurs.ru · 550.00% 5/13
LR (by views) 1.59% 0.84% stroy-resurs.ru · 525.00% 5/13