xleb-obor.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | No | 16 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 523 | 848 | cargo.rzd.ru · 521 593 | 66/105 |
| Publication rate | 0.03 videos/day | 0.34 / day | trans.ru · 3.61 / day | 54/56 |
| IR (by views) | 0.17% | 1.39% | transoff.ru · 50.00% | 42/46 |
| Total VK video views | 17 222 | 1 284 | cargo.rzd.ru · 117 197 | 2/32 |
| Total VK video comments | 30 | 2 | cargo.rzd.ru · 356 | 2/11 |
Telegram
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 309 | 240 | cargo.rzd.ru · 70 200 | 30/70 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 21 499 | 122 | xleb-obor.ru · 21 499 | 1/21 |
| Publication rate | 0.64 posts/day | 0.18 / day | stslog.com · 2.18 / day | 2/15 |
| Dzen VR (median) | 4.59% | 3.54% | cdek-tk.ru · 122.67% | 7/14 |
| Dzen ER (median) | 0.05% | 0.41% | provent.ru · 2.78% | 6/6 |
| IR (by views) | 0.99% | 4.77% | stslog.com · 77.78% | 6/8 |
| LR (by views) | 0.98% | 4.14% | stslog.com · 77.78% | 5/8 |