yard-hotel.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 2 | 13% |
| Dzen | No | 10 | 67% |
| RUTUBE | No | 6 | 40% |
| App Store | No | 2 | 13% |
| RuStore | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , App Store , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 313 | 3 380 | hvoya-park.ru · 69 182 | 10/15 |
| Publication rate | 0.18 posts/day | 0.36 / day | hvoya-park.ru · 1.00 / day | 12/15 |
| IR (by views) | 2.88% | 2.00% | kotel-na-pelletah.ru · 9.76% | 6/15 |
| LR (by views) | 2.88% | 2.00% | kotel-na-pelletah.ru · 9.76% | 4/15 |
| Total VK video views | 313 | 877 | hvoya-park.ru · 113 030 | 8/11 |
Telegram
1 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 578 | 868 | hotelhanoimoscow.ru · 7 240 | 9/14 |
| Publication rate | 0.48 posts/day | 0.59 / day | hotelhanoimoscow.ru · 4.22 / day | 11/14 |
| TG VR (median) | 31.66% | 41.77% | hvoya-park.ru · 71.54% | 9/14 |
| IR (by views) | 2.19% | 2.13% | kotel-na-pelletah.ru · 28.57% | 7/14 |
| TG median views | 183 | 250 | hvoya-park.ru · 1 810 | 9/14 |
| Telegram positive reactions share | 81.82% | 100.00% | hotelhanoimoscow.ru · 100.00% | 12/14 |