zarplata.ru — comparison by category
Benchmark scope: Сервисы поиска работы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 42 | 38% |
| Telegram | Yes | 30 | 27% |
| Odnoklassniki | No | 2 | 2% |
| YouTube | No | 1 | 1% |
| Dzen | No | 23 | 21% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 3 | 3% |
| App Store | No | 2 | 2% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 101 974 | 14 379 | samara.hh.ru · 694 925 | 14/38 |
| Publication rate | 1.07 posts/day | 0.54 / day | praca.by · 3.54 / day | 3/30 |
| IR (by views) | 0.71% | 0.41% | imperia.ru · 5.52% | 8/29 |
| LR (by views) | 0.61% | 0.31% | imperia.ru · 5.52% | 8/29 |
| Total VK video views | 211 555 | 13 836 | zarplata.ru · 211 555 | 1/22 |
| Total VK video comments | 28 | 53 | belgorod.hh.ru · 53 | 12/15 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 170 | 13 100 | belgorod.hh.ru · 94 500 | 16/29 |
| Publication rate | 1 post/day | 1.38 / day | sirius-hr.ru · 4.00 / day | 17/25 |
| TG VR (median) | 11.80% | 11.32% | agri-practice.ru · 88.12% | 10/25 |
| TG median views | 610 | 10 600 | belgorod.hh.ru · 10 700 | 17/25 |
| Telegram positive reactions share | 87.76% | 99.26% | bgtworkshop.ru · 100.00% | 23/25 |