zavod-spb.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | No | 41 | 13% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 26 505 | 547 | grace-california.ru · 28 461 | 2/94 |
| Publication rate | 0.71 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 2/39 |
| IR (by views) | 1.25% | 1.77% | stroygarant2.ru · 21.02% | 19/30 |
| LR (by views) | 1.03% | 1.56% | stroygarant2.ru · 19.00% | 19/29 |
| Total VK video views | 14 503 | 627 | oknakg.ru · 19 240 | 3/21 |
| Total VK video comments | 122 | 8 | zavod-spb.ru · 122 | 1/4 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 154 | 11 | exprof.pro · 361 | 2/14 |
| Rutube videos | 306 | 51 | okna.mahaon124.ru · 522 | 3/19 |