zavodpr.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | No | 25 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | No | 14 | 11% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 58 | 131 | kaoristore.ru · 327 227 | 35/50 |
| Publication rate | 0.32 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 9/23 |
| IR (by views) | 6.59% | 2.48% | kaoristore.ru · 26.86% | 2/19 |
| LR (by views) | 6.59% | 2.20% | kaoristore.ru · 24.03% | 2/18 |
| Total VK video views | 88 | 307 | kaoristore.ru · 3 964 864 | 12/14 |