zdravkurort.by — comparison by category
Benchmark scope: Туроператоры и турагентства. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 230 | 47% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 158 | 32% |
| Odnoklassniki | No | 15 | 3% |
| YouTube | Yes | 8 | 2% |
| Dzen | No | 44 | 9% |
| RUTUBE | No | 12 | 2% |
| Google Play | No | 18 | 4% |
| App Store | No | 11 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 162 427 | 2 976 | travel.yandex.ru · 410 186 | 6/213 |
| Publication rate | 0.36 posts/day | 0.36 / day | buro39.ru · 6.96 / day | 81/153 |
| IR (by views) | 2.64% | 1.81% | naturetime.ru · 49.12% | 48/145 |
| LR (by views) | 1.98% | 1.47% | naturetime.ru · 49.12% | 54/141 |
| Total VK video views | 249 587 | 2 076 | dmarshrut.ru · 1 576 838 | 5/101 |
| Total VK video comments | 108 | 8 | dmarshrut.ru · 360 | 3/48 |
Telegram
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 260 | 788 | travel.yandex.ru · 509 000 | 59/157 |
YouTube
1 of 3 above median
Platform page
youtube.com/channel/UC5mbtj7B7F5vlnnUeqnN4Pw
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 85 | 1 130 | san-gk.com · 175 000 | 8/9 |
| Videos | 60 | 60 | kontur.ru · 2 085 | 5/9 |
| Total views | 44 046 | 728 348 | san-gk.com · 224 515 600 | 7/9 |