zgm.ru — comparison by category
Benchmark scope: Автозапчасти и расходники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 76 | 32% |
| Telegram | Yes | 32 | 14% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 16 | 7% |
| RUTUBE | Yes | 13 | 6% |
| Google Play | No | 2 | 1% |
| App Store | No | 2 | 1% |
| RuStore | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 117 | 1 484 | lukoil-shop.com · 56 611 | 60/75 |
| Publication rate | 0.36 posts/day | 0.29 / day | armtek.ru · 1.46 / day | 15/39 |
| IR (by views) | 3.73% | 1.75% | ar-nk.ru · 51.69% | 10/34 |
| LR (by views) | 3.73% | 1.17% | ar-nk.ru · 39.58% | 10/34 |
| Total VK video views | 18 | 5 190 | ar-nk.ru · 1 425 150 | 24/26 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 23 | 354 | pvvk.ru · 11 100 | 31/32 |
Dzen
2 of 3 above median
Platform page
zen.yandex.ru/id/5e9ee04798c2d801bbb17134
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 91 | 571 | pvvk.ru · 5 178 | 14/17 |
| Publication rate | 0.14 posts/day | 0.14 / day | pvvk.ru · 1.14 / day | 7/13 |
| Dzen VR (median) | 1.10% | 1.10% | lukoil-shop.com · 23.53% | 6/11 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 | 82 | zao-interhim.ru · 2 106 | 14/14 |
| Rutube videos | 66 | 70 | eiskpolimer.ru · 321 | 8/14 |
| Total views | 9 | 23 | trusty-tools.ru · 139 | 4/4 |
| Publication rate | 0.25 videos/day | 1.00 / day | trusty-tools.ru · 2.00 / day | 4/4 |
| VR (median) | 150.00% | 37.80% | zgm.ru · 150.00% | 1/5 |