zoloto585.ru — comparison by category
Benchmark scope: Украшения. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 59 | 38% |
| Telegram | Yes | 36 | 23% |
| Odnoklassniki | Yes | 7 | 5% |
| YouTube | Yes | 2 | 1% |
| Dzen | Yes | 8 | 5% |
| RUTUBE | No | 1 | 1% |
| Google Play | Yes | 6 | 4% |
| App Store | Yes | 3 | 2% |
| RuStore | Yes | 4 | 3% |
| AppGallery | No | 1 | 1% |
Common gaps: RUTUBE , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 296 088 | 3 418 | atelier.sokolov.ru · 2 793 178 | 2/57 |
| Publication rate | 1.75 posts/day | 0.46 / day | diamant-online.ru · 2.96 / day | 4/34 |
| IR (by views) | 6.39% | 1.92% | hockey-jewelry.ru · 25.00% | 5/34 |
| LR (by views) | 2.11% | 1.71% | hockey-jewelry.ru · 25.00% | 15/34 |
| Total VK video views | 132 207 | 3 750 | zoloto585.ru · 132 207 | 1/24 |
| Total VK video comments | 16 | 14 | diamant-online.ru · 302 | 5/13 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 20 200 | 709 | zoloto585.ru · 20 200 | 1/37 |
| Publication rate | 1.7 posts/day | 0.95 / day | lombard-exclusive.ru · 7.00 / day | 9/29 |
| TG VR (median) | 6.63% | 23.76% | delta.market · 224.44% | 28/29 |
| IR (by views) | 8.20% | 4.69% | zoloto585.ru · 8.20% | 1/5 |
| TG median views | 1 340 | 202 | zolotoshow.ru · 4 190 | 4/29 |
| Telegram positive reactions share | 97.81% | 95.55% | cokgold.ru · 100.00% | 12/26 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 28 | 14 | diamant-online.ru · 43 | 2/8 |
| Publication rate | 1 post/day | 0.80 / day | zoloto585.ru · 1.00 / day | 1/2 |
| OK likes (period) | 187 | 20 | zoloto585.ru · 187 | 1/7 |
| OK comments (period) | 6 | 9 | atelier.sokolov.ru · 12 | 2/2 |
| OK reposts (period) | 4 | 10 | atelier.sokolov.ru · 16 | 2/2 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UC86ag5yBhGmyApkA5egu75w
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 2 090 | 2 090 | серебрянаяптица.рф · 15 900 | 2/3 |
| Videos | 105 | 58 | zoloto585.ru · 105 | 1/3 |
| Total views | 169 049 | 169 049 | серебрянаяптица.рф · 2 442 980 | 2/3 |
| VR (median) | 0.41% | 5.12% | cokgold.ru · 1020.00% | 3/3 |
Dzen
1 metrics are leading
Platform page
dzen.ru/id/5d2ee3f814f98000ac624333
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 157 | 216 | zoloto585.ru · 1 157 | 1/9 |
Google Play
1 metrics are leading
Platform page
play.google.com/store/apps/details?id=ru.zoloto585.app
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 500 000 | 10 000 | zoloto585.ru · 500 000 | 1/7 |
App Store
1 of 2 above median
Platform page
apps.apple.com/ru/app/id1571238481
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4 | 4.7 | tomsk.ru · 5 | 4/4 |
| Ratings | 341 | 174 | trezvie-voditeli.ru · 1 965 | 2/4 |
RuStore
2 metrics are leading
Platform page
rustore.ru/catalog/app/ru.zoloto585.app
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 100 000 | 1 000 | zoloto585.ru · 100 000 | 1/5 |
| Rating | 4.07 | 4.44 | tomsk.ru · 4.53 | 3/3 |
| Ratings | 153 | 17 | zoloto585.ru · 153 | 1/3 |