zoom-prokat.ru — comparison by category
Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 48% |
| Telegram | Yes | 43 | 32% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | No | 16 | 12% |
| RUTUBE | No | 4 | 3% |
| Google Play | No | 4 | 3% |
| App Store | No | 4 | 3% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 14 923 | 3 176 | buddydinner.ru · 45 019 | 10/64 |
| Publication rate | 0.96 posts/day | 0.34 / day | buddydinner.ru · 2.25 / day | 8/46 |
| IR (by views) | 4.96% | 2.68% | bluenative.ru · 84.51% | 12/46 |
| LR (by views) | 4.03% | 2.50% | bluenative.ru · 59.11% | 14/42 |
| Total VK video views | 14 410 | 2 801 | multipomlife.ru · 1 330 047 | 7/36 |
| Total VK video comments | 7 | 8 | pomspitzspb.ru · 314 | 13/21 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 940 | 672 | buddydinner.ru · 16 200 | 8/43 |
| Publication rate | 1.01 posts/day | 0.91 / day | blitz-getter.com · 9.92 / day | 17/38 |
| TG VR (median) | 32.63% | 38.05% | groomberdsk.ru · 98.65% | 25/37 |
| TG median views | 633 | 273 | buddydinner.ru · 2 265 | 8/37 |
| Telegram positive reactions share | 79.90% | 97.87% | akva-zoomarket.ru · 100.00% | 37/38 |