zoopt.ru — comparison by category

Brand Overview

Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog
Brands in category 136
Metrics ready for comparison 17
Platforms with data 4
Rank by platform count 9/137

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 65 48%
Telegram No 44 32%
Odnoklassniki No 3 2%
YouTube No 3 2%
Dzen Yes 15 11%
RUTUBE No 4 3%
Google Play Yes 3 2%
App Store Yes 3 2%
RuStore No 1 1%
AppGallery No 2 1%

Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , RuStore , AppGallery

Metric comparison by platform

VK

4 of 6 above median Platform page

vk.com/zoopt

Metric Current Median Leader Rank
VK subscribers 17 487 3 176 buddydinner.ru · 45 019 9/64
Publication rate 0.46 posts/day 0.34 / day buddydinner.ru · 2.25 / day 18/46
IR (by views) 0.06% 2.68% bluenative.ru · 84.51% 46/46
LR (by views) 0.05% 2.50% bluenative.ru · 59.11% 42/42
Total VK video views 3 099 2 801 multipomlife.ru · 1 330 047 18/36
Total VK video comments 15 8 pomspitzspb.ru · 314 9/21

Dzen

2 metrics are leading Platform page

dzen.ru/zooopttorg

Metric Current Median Leader Rank
Dzen subs 99 475 alphapet.ru · 7 905 10/16
Publication rate 0.11 posts/day 0.12 / day lilyabree.ru · 1.00 / day 6/8
Dzen VR (median) 695.96% 17.86% zoopt.ru · 695.96% 1/6
Dzen ER (median) 10.10% 0.59% zoopt.ru · 10.10% 1/4
IR (by views) 1.66% 1.58% lilyabree.ru · 100.00% 3/6
LR (by views) 1.42% 1.46% lilyabree.ru · 50.00% 4/6

Suggested competitors

petsee.ru · 4 shared platforms catandcat.ru · 4 shared platforms petfood24.ru · 4 shared platforms vet.city · 4 shared platforms gomeovet.ru · 3 shared platforms