zootovar-spb.ru — comparison by category
Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 48% |
| Telegram | Yes | 43 | 32% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 15 | 11% |
| RUTUBE | No | 4 | 3% |
| Google Play | No | 4 | 3% |
| App Store | No | 4 | 3% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 609 | 3 176 | buddydinner.ru · 45 019 | 20/64 |
| Publication rate | 0.46 posts/day | 0.34 / day | buddydinner.ru · 2.25 / day | 19/46 |
| IR (by views) | 4.29% | 2.68% | bluenative.ru · 84.51% | 16/46 |
| LR (by views) | 3.74% | 2.50% | bluenative.ru · 59.11% | 16/42 |
| Total VK video views | 2 380 | 2 801 | multipomlife.ru · 1 330 047 | 20/36 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 826 | 672 | buddydinner.ru · 16 200 | 18/43 |
| Publication rate | 0.49 posts/day | 0.91 / day | blitz-getter.com · 9.92 / day | 27/38 |
| TG VR (median) | 36.92% | 38.05% | groomberdsk.ru · 98.65% | 20/37 |
| IR (by views) | 6.55% | 4.82% | petsmenu.ru · 28.38% | 13/37 |
| TG median views | 305 | 273 | buddydinner.ru · 2 265 | 16/37 |
| Telegram positive reactions share | 100.00% | 97.87% | akva-zoomarket.ru · 100.00% | 13/38 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 32 | 475 | alphapet.ru · 7 905 | 13/16 |