zvuk.com — comparison by category

Brand Overview

Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 122

Metrics ready for comparison 18

Platforms with data 4

Rank by platform count 11/123

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	26	21%
Telegram	Yes	18	15%
Odnoklassniki	No	9	7%
YouTube	Yes	12	10%
Dzen	No	8	7%
RUTUBE	No	5	4%
Google Play	Yes	9	7%
App Store	No	6	5%
RuStore	No	6	5%
AppGallery	No	3	2%

Common gaps: Odnoklassniki , Dzen , RUTUBE , App Store , RuStore , AppGallery

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	279 641	11 278	zvuk.com · 279 641	1/18
Publication rate	0.46 posts/day	0.43 / day	vbr.ru · 2.36 / day	6/13
IR (by views)	1.00%	1.10%	mywatershop.ru · 4.66%	8/13
LR (by views)	0.92%	0.92%	mywatershop.ru · 4.66%	7/13
Total VK video views	28	43	vbr.ru · 58	2/2

3 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	21 554	2 450	flowwow.com · 110 000	2/15
Publication rate	4.28 posts/day	1.32 / day	vkplay.ru · 12.00 / day	2/13
TG VR (median)	13.26%	20.19%	lazurit.com · 50.90%	10/13
IR (by views)	1.02%	2.50%	web-zaim.ru · 8.64%	10/13
TG median views	2 858	772	lazurit.com · 6 515	4/13
Telegram positive reactions share	83.20%	91.47%	supl.biz · 100.00%	11/13

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
YT subs	16 400	3 420	unitedwomen.ru · 63 000	3/13
Videos	109	189	auchan.ru · 3 995	12/13
Total views	2 947 249	1 106 979	unitedwomen.ru · 15 396 341	5/13
VR (median)	0.01%	6.86%	auchan.ru · 19.02%	5/5

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Android installs	10 000 000	750 000	cian.ru · 10 000 000	4/10
Android rating	3.66	4.5	vbr.ru · 5	7/7
Android ratings count	178 541	128 899	cian.ru · 195 724	2/7