zvukplay.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 120 | 33% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 77 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | No | 11 | 3% |
| Dzen | No | 37 | 10% |
| RUTUBE | No | 15 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 100 | 1 140 | spb.istudio-shop.ru · 249 000 | 29/75 |
| Publication rate | 6.61 posts/day | 0.85 / day | europegym.ru · 8.05 / day | 4/61 |
| TG VR (median) | 18.52% | 28.62% | wit.ru · 385.71% | 45/61 |
| IR (by views) | 1.97% | 1.82% | coinkyt.com · 20.91% | 7/15 |
| TG median views | 389 | 420 | 1galaxy.ru · 18 725 | 32/61 |
| Telegram positive reactions share | 95.56% | 95.83% | 1kitenok.ru · 100.00% | 32/59 |