Section: Social platforms and channels · ig
The Instagram page focuses on posts in period, publication rate, median ER, typical views, and view-based metrics.
A metric table, worked examples, and short platform-specific notes.
All numbers are illustrative. They are here to explain the formula, not to describe a specific account.
| Metric | Key | Type | How to read it |
|---|---|---|---|
| Subscribers | ig_count |
Count | A direct count without extra recalculation. |
| Posts | ig_posts |
Count | A direct count without extra recalculation. |
| Publication rate | ig_ppd |
Posting rate | How many publications come out per day on average within the selected period. |
| ER (median) | ig_median_ER |
Percent | Typical ER across publications. |
| VR (median) | ig_VVmed |
Count | Typical number of views per publication. |
| IR (by views) | ig_interaction_rate_by_views |
Percent | Share of all reactions relative to views: (likes + comments + shares) / views * 100. |
A sample scenario. The numbers below are only meant to show the formula and the order of calculation.
12 / 2819 200 + 1 200 + 60019 200 / 240 000 * 10021 000 / 240 000 * 10019 200 / 180 000 * 10021 000 / 180 000 * 100If views or audience data are missing, these metrics stay empty.
A median shows the typical value per publication. If the data is missing, dstat leaves the field empty instead of inventing a zero.
median([4.20, 5.10, 6.30, 6.80, 8.40])If there are no valid values, the page shows an empty field rather than an artificial zero.
ig_ppd, ig_median_ER, ig_VVmed, and ig_interaction_rate_by_views.