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How to Read dstat Metrics

This page explains, in plain language, how dstat calculates the public metrics shown on the site and in reports: which period is used, how the core formulas work, and how to compare metrics correctly.

One logic everywhere

The website, Telegram replies, and exports all follow the same calculation logic.

Clear denominator

If a metric contains by_views, it is based on views. If it contains by_followers, it is based on audience size.

No invented numbers

If source data is missing, the metric stays blank. dstat does not invent an artificial zero.

The numbers in the examples below are illustrative. They are meant to show the mechanics of the calculation, not real brand values.

Platform subpages

Below you will find separate pages for every supported platform. Each one shows formulas, examples, and reading notes for that specific source.

Social platforms and channels

Platforms with a post feed: audience, posting frequency, engagement, and top content.

VK

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: VK subscribers, Publication rate, IR (by views), LR (by views)

Open platform page

Telegram

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: TG subs, Publication rate, TG VR (median), IR (by views)

Open platform page

Instagram

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Subscribers, Posts, Publication rate, ER (median)

Open platform page

TikTok

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Subscribers, Publication rate, Views (total), VR (med.)

Open platform page

X / Twitter

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 7

Highlights: Subscribers, Following, Posts, Publication rate

Open platform page

Threads

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Followers, Posts, Publication rate, VR (median)

Open platform page

TenChat

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 5

Highlights: TenChat followers, Publication rate, TenChat VR (median), IR (by views)

Open platform page

Setka

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Followers, Following, Publication rate, VR (median)

Open platform page

Odnoklassniki

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 5

Highlights: OK posts (period), Publication rate, OK likes (period), OK comments (period)

Open platform page

Dzen

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Dzen subs, Publication rate, Dzen VR (median), Dzen ER (median)

Open platform page

Video platforms

Platforms where views, posting frequency, and typical video performance matter most.

YouTube

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 7

Highlights: YT subs, Videos, Total views, Publication rate

Open platform page

Rutube

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Rutube subs, Rutube videos, Total views, Publication rate

Open platform page

RedGifs

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 6

Highlights: Followers, Posts, Views, Publication rate

Open platform page

Content platforms

Editorial and blog platforms with article views and publishing frequency.

vc.ru

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 5

Highlights: VC subscribers, VC subscriptions, Publication rate, IR (by views)

Open platform page

Sostav

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 7

Highlights: Subscribers, Total posts, Total blog views, Views (median)

Open platform page

App stores

App-store pages: installs, rating, rating volume, and related apps.

Google Play

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 3

Highlights: Android installs, Android rating, Android ratings count

Open platform page

App Store

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 2

Highlights: Rating, Ratings

Open platform page

RuStore

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 3

Highlights: Installs, Rating, Ratings

Open platform page

AppGallery

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 3

Highlights: Installs, Rating, Ratings

Open platform page

Site extractor

A page about how the site helps discover a brand's official links.

Website

This page explains formulas, examples, and practical limits for the platform.

Public metrics on the page: 8

Highlights: Website, VK, Telegram, YouTube

Open platform page

1. Period length and publication rate

dstat first determines the selected analysis period. It then counts how many publications fall into that interval and divides that count by the number of days.

Period formula

period_days = number of days in the selected period

PPD formula

ppd = posts_count / period_days
  • *_ppd shows the average number of publications per day within the selected period.
  • The same idea is used for separate content streams such as vk_video_ppd and vk_clips_ppd.
  • If there are no publications in the period, the metric does not turn into an invented value.

2. View-based and audience-based metrics

For social and video platforms, dstat first sums likes, comments, shares, and views for the period, then builds percentage metrics either from views or from audience size.

Base sums

actions_sum = likes_sum + comments_sum + shares_sum
views_sum = total views
followers = audience size

Core formulas

like_rate_by_views = likes_sum / views_sum * 100
interaction_rate_by_views = actions_sum / views_sum * 100
like_rate_by_followers = likes_sum / followers * 100
interaction_rate_by_followers = actions_sum / followers * 100
  • interaction means the sum of likes, comments, and shares.
  • share combines reposts and forwards when the platform supports both signals.
  • If views or audience size are unavailable, that percentage metric stays blank.

3. Totals and medians

Not every metric is calculated the same way. Some metrics show total volume for the period, while others show what a typical publication looks like.

Totals

total_views, total_likes, total_comments, and similar fields show the overall signal volume for the selected period.

Medians

*_median_ER, *_median_VR, *_median_LR, and similar metrics show the typical value for one publication.

median = the middle value of a sorted set
  • A median is useful when one viral post would otherwise distort the average too much.
  • Totals answer “how much in total,” while medians answer “what is typical for one publication.”

4. How to compare correctly

  • Compare the same platforms and the same denominator types: by_views with by_views, by_followers with by_followers.
  • Do not compare app-store ratings to engagement metrics from social platforms.
  • A blank value usually means there was not enough source data for the calculation, not “zero performance.”
  • If you need detail, open the platform subpages: they contain worked examples for each source.

In short

  • *_ppd is about publishing frequency.
  • by_views and by_followers should always be read literally from the name.
  • Totals show overall volume, while medians show the typical publication.
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