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Threads

Section: Social platforms and channels · th

Threads uses the standard combination of publication rate, percentage metrics, and medians. Audience-based metrics depend on a valid follower count.

What this page includes

A metric table, worked examples, and short platform-specific notes.

How to read the examples

All numbers are illustrative. They are here to explain the formula, not to describe a specific account.

Which metrics this page shows

Metric Key Type How to read it
Followers th_followers Count A direct count without extra recalculation.
Posts th_posts Count A direct count without extra recalculation.
Publication rate th_ppd Posting rate How many publications come out per day on average within the selected period.
VR (median) th_median_VR Percent Typical VR across publications.
ER (median) th_median_ER Percent Typical ER across publications.
IR (by views) th_interaction_rate_by_views Percent Share of all reactions relative to views: (likes + comments + shares) / views * 100.

Example: PPD and rate-pair calculation

A sample scenario. The numbers below are only meant to show the formula and the order of calculation.

Inputs

  • Period: 28 days
  • Publications: 15
  • Views: 205 000
  • Likes: 12 300
  • Comments: 710
  • Shares: 390
  • Audience: 128 000

Calculation steps

  1. Publication rate
    15 / 28
    = 0.54 posts/day
  2. Actions sum
    12 300 + 710 + 390
    = 13 400 actions
  3. LR (by views)
    12 300 / 205 000 * 100
    = 6.00%
  4. IR (by views)
    13 400 / 205 000 * 100
    = 6.54%
  5. LR (by followers)
    12 300 / 128 000 * 100
    = 9.61%
  6. ER (by followers)
    13 400 / 128 000 * 100
    = 10.47%

If views or audience data are missing, these metrics stay empty.

Example: median calculation

A median shows the typical value per publication. If the data is missing, dstat leaves the field empty instead of inventing a zero.

  • Value set: 3.10, 3.50, 4, 4.40, 6.20
  1. ER (median)
    median([3.10, 3.50, 4, 4.40, 6.20])
    = 4%

If there are no valid values, the page shows an empty field rather than an artificial zero.

Platform-specific nuances

  • Key fields are th_followers, th_ppd, th_median_VR, th_median_ER, and th_interaction_rate_by_views.
  • th_posts helps separate low ER with sparse posting from low ER under high publishing activity.
  • If audience size is unavailable, audience-based metrics should not be read as 0% engagement.