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Setka

Section: Social platforms and channels · setka

Setka follows the same denominator rules as other social feed sources: posts in period, median VR/ER, and by-views metric pairs. The platform also often carries network counters such as following_count or networks_count.

What this page includes

A metric table, worked examples, and short platform-specific notes.

How to read the examples

All numbers are illustrative. They are here to explain the formula, not to describe a specific account.

Which metrics this page shows

Metric Key Type How to read it
Followers setka_subscriber_count Count A direct count without extra recalculation.
Following setka_following_count Count A direct count without extra recalculation.
Publication rate setka_ppd Posting rate How many publications come out per day on average within the selected period.
VR (median) setka_median_VR Percent Typical VR across publications.
ER (median) setka_median_ER Percent Typical ER across publications.
IR (by views) setka_interaction_rate_by_views Percent Share of all reactions relative to views: (likes + comments + shares) / views * 100.

Example: PPD and rate-pair calculation

A sample scenario. The numbers below are only meant to show the formula and the order of calculation.

Inputs

  • Period: 28 days
  • Publications: 13
  • Views: 98 000
  • Likes: 6 100
  • Comments: 320
  • Shares: 240
  • Audience: 56 000

Calculation steps

  1. Publication rate
    13 / 28
    = 0.46 posts/day
  2. Actions sum
    6 100 + 320 + 240
    = 6 660 actions
  3. LR (by views)
    6 100 / 98 000 * 100
    = 6.22%
  4. IR (by views)
    6 660 / 98 000 * 100
    = 6.80%
  5. LR (by followers)
    6 100 / 56 000 * 100
    = 10.89%
  6. ER (by followers)
    6 660 / 56 000 * 100
    = 11.89%

If views or audience data are missing, these metrics stay empty.

Example: median calculation

A median shows the typical value per publication. If the data is missing, dstat leaves the field empty instead of inventing a zero.

  • Value set: 4, 4.60, 5.20, 6.10, 7.80
  1. ER (median)
    median([4, 4.60, 5.20, 6.10, 7.80])
    = 5.20%

If there are no valid values, the page shows an empty field rather than an artificial zero.

Platform-specific nuances

  • The key public set includes setka_subscriber_count, setka_ppd, setka_median_VR, setka_median_ER, and setka_interaction_rate_by_views.
  • The detail layer can also contain setka_like_rate_by_views and setka_share_rate_by_views.
  • Network counters add context but do not replace engagement metrics.