Section: Social platforms and channels · zen
On Dzen pages, some metric keys may start with zy_*. The formulas themselves stay standard: PPD, view-based metrics, audience-based metrics, and medians.
A metric table, worked examples, and short platform-specific notes.
All numbers are illustrative. They are here to explain the formula, not to describe a specific account.
| Metric | Key | Type | How to read it |
|---|---|---|---|
| Dzen subs | zy_count |
Count | A direct count without extra recalculation. |
| Publication rate | zy_ppd |
Posting rate | How many publications come out per day on average within the selected period. |
| Dzen VR (median) | zy_median_VR |
Percent | Typical VR across publications. |
| Dzen ER (median) | zy_median_ER |
Percent | Typical ER across publications. |
| IR (by views) | zy_interaction_rate_by_views |
Percent | Share of all reactions relative to views: (likes + comments + shares) / views * 100. |
| LR (by views) | zy_like_rate_by_views |
Percent | Share of likes relative to views. |
A sample scenario. The numbers below are only meant to show the formula and the order of calculation.
9 / 287 100 + 390 + 2107 100 / 112 000 * 1007 700 / 112 000 * 1007 100 / 68 000 * 1007 700 / 68 000 * 100If views or audience data are missing, these metrics stay empty.
A median shows the typical value per publication. If the data is missing, dstat leaves the field empty instead of inventing a zero.
median([3.80, 4.50, 5, 5.70, 6.40])If there are no valid values, the page shows an empty field rather than an artificial zero.
zy_* keys are a normal way to label Dzen metrics.zy_median_VR and zy_median_ER show typical values per publication.