Website

Section: Site extractor · site

The website page is about a brand's official links. There are no engagement metrics here: dstat shows the website and confirmed links to official platforms.

What this page includes

A metric table, worked examples, and short platform-specific notes.

How to read the examples

All numbers are illustrative. They are here to explain the formula, not to describe a specific account.

Which metrics this page shows

Metric	Key	Type	How to read it
Website	`site_url`	Link	Canonical brand-site URL after normalization.
VK	`site_vk_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
Telegram	`site_tg_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
YouTube	`site_yt_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
Instagram	`site_ig_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
TikTok	`site_tt_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
TenChat	`site_tc_url`	Link	Official link found on the brand site and normalized into a clean canonical form.
Setka	`site_setka_url`	Link	Official link found on the brand site and normalized into a clean canonical form.

Example: enrichment through the site

There is no PPD or rate pair here. This page explains how dstat finds a brand's official links and connects them together.

Inputs

Homepage: https://brand.example/

Calculation steps

VK
Official link found on the brand's website
= https://vk.com/brand
Telegram
Official link found on the brand's website
= https://t.me/brand
YouTube
Official link found on the brand's website
= https://youtube.com/@brand

These helper fields should not be treated as KPIs. Their job is to help build a complete map of the brand's official platforms.

Platform-specific nuances

The main result here is the set of official links for the brand.
This page is best read as a map of the brand's platforms, not as a KPI page.
When comparing brands on this page, focus on the completeness of official links rather than engagement.