flowwow.com — comparison by category
Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 26 | 21% |
| Telegram | Yes | 18 | 15% |
| Odnoklassniki | Yes | 8 | 7% |
| YouTube | Yes | 12 | 10% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 5 | 4% |
| Google Play | Yes | 9 | 7% |
| App Store | Yes | 5 | 4% |
| RuStore | Yes | 5 | 4% |
| AppGallery | Yes | 2 | 2% |
Common gaps: RUTUBE
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 107 254 | 11 278 | zvuk.com · 279 641 | 2/18 |
| Publication rate | 1.46 posts/day | 0.43 / day | vbr.ru · 2.36 / day | 2/13 |
| IR (by views) | 0.28% | 1.10% | mywatershop.ru · 4.66% | 13/13 |
| LR (by views) | 0.23% | 0.92% | mywatershop.ru · 4.66% | 13/13 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 110 000 | 2 450 | flowwow.com · 110 000 | 1/15 |
| Publication rate | 1.32 posts/day | 1.32 / day | vkplay.ru · 12.00 / day | 7/13 |
| TG VR (median) | 2.73% | 20.19% | lazurit.com · 50.90% | 13/13 |
| IR (by views) | 2.50% | 2.50% | web-zaim.ru · 8.64% | 7/13 |
| TG median views | 3 005 | 772 | lazurit.com · 6 515 | 3/13 |
| Telegram positive reactions share | 93.84% | 91.47% | supl.biz · 100.00% | 4/13 |
YouTube
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 23 600 | 3 420 | unitedwomen.ru · 63 000 | 2/13 |
| Videos | 671 | 189 | auchan.ru · 3 995 | 4/13 |
| Total views | 12 857 500 | 1 106 979 | unitedwomen.ru · 15 396 341 | 2/13 |
| Publication rate | 0.69 videos/day | 0.69 / day | unitedwomen.ru · 2.53 / day | 2/3 |
| VR (median) | 6.86% | 6.86% | auchan.ru · 19.02% | 3/5 |
| Like rate (median) | 0.72% | 0.99% | unitedwomen.ru · 1.26% | 2/2 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 284 | 6 222 | vkplay.ru · 82 322 | 2/6 |
| Publication rate | 0.68 posts/day | 0.68 / day | vkplay.ru · 1.36 / day | 2/3 |
| Dzen VR (median) | 0.31% | 0.05% | flowwow.com · 0.31% | 1/3 |
| IR (by views) | 1.66% | 4.64% | puzzlebrain.ru · 7.69% | 3/3 |
| LR (by views) | 1.64% | 2.88% | puzzlebrain.ru · 7.69% | 3/3 |
Google Play
3 of 3 above median
Platform page
play.google.com/store/apps/details?id=com.flowwow
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 1 000 000 | 750 000 | cian.ru · 10 000 000 | 5/10 |
| Android rating | 4.52 | 4.5 | vbr.ru · 5 | 3/7 |
| Android ratings count | 128 899 | 128 899 | cian.ru · 195 724 | 4/7 |
App Store
1 of 2 above median
Platform page
apps.apple.com/us/app/id1201155481
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.7 | 4.5 | finance.ozon.ru · 4.8 | 3/6 |
| Ratings | 2 572 | 22 818 | shop.megafon.ru · 848 778 | 5/6 |
RuStore
0 of 3 above median
Platform page
rustore.ru/catalog/app/com.flowwow
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 400 000 | 1 700 000 | shop.mts.ru · 15 000 000 | 4/6 |
| Rating | 4.29 | 4.38 | finance.ozon.ru · 4.86 | 4/6 |
| Ratings | 1 592 | 3 528 | finance.ozon.ru · 92 961 | 4/6 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 773 266 | 4 930 084 | finance.ozon.ru · 9 086 901 | 2/2 |