holod-room.ru — comparison by category
Benchmark scope: Аптеки. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 16 | 36% |
| Telegram | No | 9 | 20% |
| Odnoklassniki | No | 3 | 7% |
| YouTube | No | 1 | 2% |
| Dzen | Yes | 2 | 4% |
| RUTUBE | No | 1 | 2% |
| Google Play | No | 7 | 16% |
| App Store | No | 5 | 11% |
| RuStore | No | 7 | 16% |
| AppGallery | No | 5 | 11% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 969 | 5 974 | maksavit.ru · 50 153 | 14/16 |
| Publication rate | 0.86 posts/day | 0.52 / day | rhanashop.ru · 1.21 / day | 3/12 |
| IR (by views) | 0.58% | 1.66% | maksavit.ru · 9.88% | 9/11 |
| LR (by views) | 0.46% | 1.45% | maksavit.ru · 4.72% | 9/11 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 122 | 110 | holod-room.ru · 122 | 1/3 |