ita-group.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | Yes | 4 | 2% |
| YouTube | No | 5 | 2% |
| Dzen | No | 26 | 10% |
| RUTUBE | No | 21 | 8% |
| Google Play | No | 5 | 2% |
| App Store | No | 5 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 183 | 1 518 | cenalom.ru · 200 628 | 25/93 |
| Publication rate | 0.07 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 40/49 |
| IR (by views) | 0.42% | 1.54% | lex1.ru · 15.12% | 35/43 |
| LR (by views) | 0.42% | 1.29% | lex1.ru · 13.33% | 34/42 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 189 | 403 | istudio-shop.ru · 248 526 | 29/48 |
| Publication rate | 0.97 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 17/33 |
| TG VR (median) | 44.97% | 25.33% | prompylesos.ru · 193.90% | 9/31 |
| TG median views | 85 | 374 | 5element.by · 27 100 | 24/31 |
| Telegram positive reactions share | 100.00% | 94.24% | elementleasing.ru · 100.00% | 2/28 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 2 | 9 | imperiatechno.ru · 40 | 4/5 |