krom-stanki.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | Yes | 11 | 3% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 317 | 547 | grace-california.ru · 28 461 | 54/94 |
| Publication rate | 0.07 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 34/39 |
| IR (by views) | 3.65% | 1.77% | stroygarant2.ru · 21.02% | 9/30 |
| LR (by views) | 3.12% | 1.56% | stroygarant2.ru · 19.00% | 12/29 |
| Total VK video views | 26 | 627 | oknakg.ru · 19 240 | 21/21 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 141 | 108 | plastika-okon.ru · 10 745 | 17/35 |
| Publication rate | 0.68 posts/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 10/18 |
| TG VR (median) | 147.52% | 40.88% | rosstroy76.ru · 275.00% | 2/18 |
| TG median views | 208 | 162 | plastika-okon.ru · 1 883 | 8/18 |
| Telegram positive reactions share | 100.00% | 100.00% | europlast-ltd.ru · 100.00% | 4/15 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 46 | 29 | satels-okno.ru · 3 671 | 5/11 |
| Publication rate | 0.07 posts/day | 0.23 / day | shanghaimsd.com · 0.32 / day | 4/4 |
| Dzen VR (median) | 2.17% | 51.09% | shanghaimsd.com · 1079.31% | 3/4 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 53 | 11 | exprof.pro · 361 | 4/14 |
| Rutube videos | 100 | 51 | okna.mahaon124.ru · 522 | 7/19 |