medongroup-bal.ru — comparison by category

Brand Overview

Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 377

Metrics ready for comparison 13

Platforms with data 4

Rank by platform count 26/378

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	202	54%
VK Video	No	3	1%
Telegram	Yes	120	32%
Odnoklassniki	No	19	5%
YouTube	No	13	3%
Dzen	No	49	13%
RUTUBE	No	32	8%
Google Play	Yes	21	6%
App Store	Yes	19	5%
RuStore	No	8	2%
AppGallery	No	6	2%

Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , RuStore , AppGallery

3 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	1 274	1 272	amediateka.ru · 326 650	93/192
Publication rate	0.29 posts/day	0.36 / day	amediateka.ru · 2.64 / day	86/131
IR (by views)	2.77%	2.00%	megamedic.ru · 95.01%	46/124
LR (by views)	2.77%	1.69%	megamedic.ru · 29.71%	42/122

3 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	326	890	medicinadent.ru · 131 000	85/117
Publication rate	0.59 posts/day	0.83 / day	health-code.ru · 8.00 / day	70/105
TG VR (median)	48.77%	28.04%	arbatclinic.ru · 242.37%	17/104
IR (by views)	3.31%	2.64%	mediest.ru · 11.65%	9/23
TG median views	159	270	dr-ivashkov.com · 13 350	72/104
Telegram positive reactions share	100.00%	97.17%	abc-medicina.com · 100.00%	19/101

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Android installs	50 000	50 000	medsi.ru · 1 000 000	8/22

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rating	4.3	4.45	eurosmed.ru · 5	13/20
Ratings	39	54	mcecomed.ru · 7 790	11/20