mygiftcard.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | No | 91 | 25% |
| Odnoklassniki | Yes | 18 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Telegram , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 614 | 1 853 | sberbank.ru · 3 319 526 | 52/118 |
| Publication rate | 0.04 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 72/76 |
| IR (by views) | 0.49% | 1.43% | faktoria-print.ru · 45.78% | 53/72 |
| LR (by views) | 0.49% | 1.16% | faktoria-print.ru · 45.78% | 53/70 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 1 | 14 | sberbank.com · 37 | 17/17 |
Dzen
0 of 1 above median
Platform page
zen.yandex.ru/id/606caf586b3ae4470d9ce7af
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 48 | 648 | banki.ru · 219 668 | 27/33 |