pointtorg.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 120 | 33% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 77 | 21% |
| Odnoklassniki | Yes | 8 | 2% |
| YouTube | No | 13 | 4% |
| Dzen | Yes | 36 | 10% |
| RUTUBE | No | 15 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK , VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 430 | 1 140 | spb.istudio-shop.ru · 249 000 | 26/75 |
| Publication rate | 0.45 posts/day | 0.85 / day | europegym.ru · 8.05 / day | 42/61 |
| TG VR (median) | 27.41% | 28.62% | wit.ru · 385.71% | 35/61 |
| TG median views | 666 | 420 | 1galaxy.ru · 18 725 | 24/61 |
| Telegram positive reactions share | 97.92% | 95.83% | 1kitenok.ru · 100.00% | 25/59 |
Odnoklassniki
3 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 10 | 10 | parkforos.ru · 29 | 5/9 |
| OK likes (period) | 18 | 18 | parkforos.ru · 91 | 3/6 |
| OK reposts (period) | 1 | 1 | parkforos.ru · 45 | 2/4 |
Dzen
2 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 848 | 668 | svoefermerstvo.ru · 26 163 | 10/36 |
| Publication rate | 0.11 posts/day | 0.14 / day | koleso.ru · 0.64 / day | 15/22 |
| Dzen VR (median) | 0.68% | 0.68% | spb.koleso.ru · 28.14% | 11/22 |