stroy-resurs.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | No | 95 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 12 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 259 | 651 | new.claustrophobia.com · 60 035 | 112/186 |
| Publication rate | 0.43 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 31/91 |
| IR (by views) | 8.03% | 2.46% | lucido.eu · 64.26% | 10/78 |
| LR (by views) | 8.03% | 2.33% | lucido.eu · 64.15% | 9/76 |
| Total VK video views | 408 | 544 | xn----rtbkaglgi.xn--p1ai · 851 829 | 28/49 |
Dzen
4 metrics are leading
Platform page
dzen.ru/id/6054832a9ce4c164c82de0ff
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 | 189 | moscow.petrovich.ru · 15 197 | 37/39 |
| Publication rate | 0.43 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 9/21 |
| Dzen VR (median) | 33.33% | 4.54% | stroy-resurs.ru · 33.33% | 1/18 |
| Dzen ER (median) | 66.67% | 0.11% | stroy-resurs.ru · 66.67% | 1/5 |
| IR (by views) | 550.00% | 0.95% | stroy-resurs.ru · 550.00% | 1/13 |
| LR (by views) | 525.00% | 0.84% | stroy-resurs.ru · 525.00% | 1/13 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 7 | grandline.ru · 1 095 | 32/32 |
| Rutube videos | 16 | 62 | grandline.ru · 633 | 28/35 |
| Total views | 49 | 20 | grandline.ru · 628 | 2/6 |
| Publication rate | 9 videos/day | 0.65 / day | stroy-resurs.ru · 9.00 / day | 1/6 |
| VR (median) | 800.00% | 16.98% | stroy-resurs.ru · 800.00% | 1/6 |
| Like rate (median) | 11.11% | 11.11% | moscow.petrovich.ru · 12.50% | 2/3 |