uran-kotel.ru — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | Yes | 42 | 12% |
| RUTUBE | Yes | 35 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 452 | 683 | dp-m.ru · 106 270 | 96/177 |
| Publication rate | 0.75 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 14/103 |
| IR (by views) | 1.11% | 2.17% | listivetka.ru · 16.67% | 74/99 |
| LR (by views) | 1.04% | 2.06% | listivetka.ru · 16.67% | 71/98 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 508 | 252 | weddingpost.ru · 375 000 | 40/107 |
| Publication rate | 0.98 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 30/81 |
| TG VR (median) | 29.72% | 40.25% | meko21.ru · 169.49% | 50/81 |
| TG median views | 151 | 147 | weddingpost.ru · 18 350 | 40/81 |
| Telegram positive reactions share | 93.33% | 97.74% | 77.steinrus.ru · 100.00% | 48/78 |
Dzen
0 of 1 above median
Platform page
zen.yandex.ru/id/5e666decef9a9413edfd5213
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 64 | 107 | atlant93.ru · 5 562 | 27/43 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 238 | 8 | fl-haus.ru · 4 039 | 5/31 |
| Rutube videos | 38 | 47 | mscad.ru · 474 | 21/36 |
| Total views | 3 | 28 | fl-haus.ru · 531 | 11/11 |
| Publication rate | 1 video/day | 1.00 / day | mscad.ru · 10.00 / day | 8/12 |
| VR (median) | 1.26% | 67.64% | metal-tp.ru · 600.00% | 12/12 |